The Best Social Media for Video Games Marketing
While many developers may focus on video game production and animation, we should never overlook the marketing of our video games. Marketing is how you make people aware of your product and get butts in seats, or in this case, controllers in hands. And with the power of social media, marketing your video game has never been easier… or more cost-effective.
However, despite our intentions, social media can be a bit of a minefield. Which platform should you use to market your video game? How do you make sure you’re using social media marketing for video games effectively?
Never fear, intrepid gamer! We’re here to help you navigate the world of social media marketing for video games.
What Is Social Media Marketing for Video Games?
Social media marketing for video games is the use of social media platforms to promote and market video games. This can be done in several ways, such as creating social media accounts for your video game, sharing trailers and screenshots on social media, or even holding social media contests to get people engaged and excited about your game.
The great thing about social media marketing for video games is that it’s a very cost-effective way to reach a wide audience. And with the right strategy, you can use social media to build a community of loyal fans who are excited about diving into all your game has to offer.
Why Does Social Media Marketing for Video Games Matter?
Which would you rather have- a million dollars or a million engaged and loyal social media followers?
If you said “a million dollars,” you’re not alone. Most people would choose cash. But when it comes to video game marketing, social media followers can be just as valuable as cold, hard cash.
You see, social media followers are potential customers. They’re people who have already shown an interest in your game simply by following you on social media. And if you can keep them engaged with interesting content, you’ve got a much better chance of converting them into paying customers.
Not only that, but social media followers can also help you to reach a wider audience. When someone follows you on social media, they’re essentially permitting you to show up in their social media feeds. And when you share interesting content, your followers will be more likely to share it with their followers, which can help you to reach an even wider audience.
Hence, social media marketing for video games is important because it helps you to reach a wider audience of potential customers and build a community of loyal followers.
Now that we’ve cleared that up, here are some of the best social media platforms for marketing your video game:
Facebook is one of the most popular social media platforms in the world, with over 2.91 billion active users. And while it might not be the first platform you think of when it comes to video game marketing, it can be a powerful tool for reaching potential customers.
The great thing about Facebook is that it’s very versatile. You can use it to share trailers and screenshots, post updates about your game, or even run ads. And with Facebook’s vast pool of users, you’re sure to reach a wide audience.
As a visual platform, Instagram is perfect for sharing images, GIFs, and reels of your game. And with over 2 billion active users, it’s also a great way to reach a wide audience.
In addition to sharing images and videos, you can also use Instagram Stories to give potential customers a behind-the-scenes look at your game development process. This is a great way to build up hype and get people excited about your upcoming game.
Youtube
YouTube is the world’s second-largest search engine, so it’s no surprise that it’s a great platform for marketing your video game. You can use YouTube to share story trailers with exciting cutscenes, gameplay videos, or even developer diaries.
And with over 2.1 billion active users, you’re sure to reach a wide audience. It’s important to remember to use attention-grabbing video thumbnails and keyword-optimized, descriptive titles to ensure that your videos are being seen by potential customers.
Reddit is a social news and discussion website with over 52 million daily active users. And while it might not be the first platform you think of for marketing your game, it can be a great way to reach potential customers.
A benefit of Reddit is that there’s a subreddit for almost everything, which means you can reach a very specific target audience. For example, if you’re developing a first-person shooter, you could post about your game on the r/FPS subreddit.
Discord
Known as the home of gamers, Discord is a voice and text chat app designed for gamers. With over 300 million registered users, it’s a great platform for marketing your video game.
Build a community of loyal followers by creating a Discord server for your game. This is a great way to build hype, give potential customers a place to chat about your game, and answer any questions they might have.
Steam
With over 132 million monthly active users, Steam is the largest digital distribution platform for PC games. And while it’s not a social media platform, it’s still a great way to carry out a digital marketing campaign for your video game and reach potential customers. From here, potential customers can Wishlist or purchase your game.
Twitch
As the world’s leading live streaming platform for gamers, Twitch is a great platform to market your video game. You can use Twitch to share live gameplay, post updates about your game, or even collaborate with popular streamers. And with over 2.78 concurrent million viewers in 2021, you’re sure to reach a wide audience.
TikTok
Bursting onto the scene in 2016, TikTok has quickly become one of the most popular social media platforms with over one billion users across 154+ countries. It’s a remarkable platform for marketing your video game through short captivating videos. From here, you can post trailers, screenshots, and other content related to your game.
Best Production Studio For The Roblox Metaverse
It’s time to get your game out there, and social media is the perfect platform to do it. With so many active social media users just waiting to discover your game, there’s no reason not to take advantage of these powerful marketing tools.
If you don’t know where to start, our team of social media video content production experts can help get your Roblox game the attention it deserves. Contact us today to learn more.
