Creating a video game is exciting and creative, but getting it out there in front of the right people can be discouraging. With so much competition fighting for a piece of the $220.79 billion video game market and so many avenues of promotion to explore, it can be complicated and overwhelming. That’s why many developers…
While many developers may focus on video game production and animation, we should never overlook the marketing of our video games. Marketing is how you make people aware of your product and get butts in seats, or in this case, controllers in hands. And with the power of social media, marketing your video game has…
We all remember staying up late at night to watch our favorite game trailers. The feeling of excitement and anticipation was palpable. Game trailers are a key part of the gaming industry and their importance should not be underestimated. A game trailer is a short video that showcases the gameplay, story, or announcement of a…
As a gaming Youtuber, you have stiff competition. There are thousands of other gaming channels all vying for viewers’ attention. So how do you make sure that your channel stands out? One way is to have killer video game thumbnails. Video game thumbnails are the little advertisements for your videos that show up in the…
We all know video games are a form of entertainment that has grown exponentially in popularity over the past few decades. But many people don’t realize that video games are also a form of intense storytelling as it’s one of the most important tools in a video game developer’s toolbox. These scenes can introduce new…
Video games have come a long way since their inception. Initially seen as a pastime for children, they have now become a lucrative industry and are predicted to reach a value of $321 billion by 2026, and cater to people of all ages. This is thanks in part to digital marketing, which has made it…
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